Mars Acquires P & G Pet Food Brands

August 12, 2014

On August 4, 2014, Mars, Inc. announced the acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America, and other select countries.

Mars already owned such brands as Whiskas, Pedigree, Royal Canin, Nutro, Cesar, Sheba, Temptations, Greenies, and Banfield.

Pet care is the largest business for Mars, Inc. The company is a world leader in the world of pet food and veterinary care providers and the completion of the purchase from Proctor & Gamble enhances its position.

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